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Best real estate CRM software in India · 2026: Ten CRMs builders shortlist, compared with prices.

What each one is best for, what it costs a real team, and what it leaves out, from each company’s own website, read 15 and 18 October 2026. We make AuraStack: it is listed first, and its gaps are in its row too.

WhatsApp us+91 89763 5475930 days · your own tenant · no card

We use these details only to set up your trial and call you about it.

A 50-person team, a year

₹4.79 lakh

AuraStack at ₹799 a user a month, billed annually, before GST

Kylas (flat fee, unlimited users)
₹1.56 lakh
Zoho CRM Professional
₹8.4 lakh
Leadrat (50-user rate)
₹10.2 lakh
LeadSquared Sales Pro
₹15 lakh

Published rates, read 15 and 18 October 2026. GST, add-ons and messages extra where charged.

01/09The short answer

No one CRM is best for every builder. This is what each is best for.

Read the line that sounds like your sales floor, then check that product in the tables below.

  1. 01

    A published price and free partner logins

    AuraStack(ours)

    ₹799 a user a month billed annually (₹899 monthly), plus GST

  2. 02

    CRM and ERP from one vendor

    Buildesk

    Not published; Techjockey lists ₹12,000 a user a year

  3. 03

    Selling in India and Dubai

    Leadrat

    ₹2,299 (10 users) to ₹1,499 (100 users) a user a month, billed annually

  4. 04

    Big launches, with broker and buyer apps

    Sell.Do

    Not published; Techjockey lists from ₹1,799 a user a month

  5. 05

    Marketing-led teams already on HubSpot

    HubSpot Sales Hub

    Starter ₹584.50 as an offer (₹1,670 list); Professional ₹7,497 a seat a month, annual

  6. 06

    A big team on one flat fee

    Kylas

    ₹12,999 a month flat, unlimited users

  7. 07

    Large calling and field-sales teams

    LeadSquared

    ₹2,500 a user a month (Sales Pro), billed annually

  8. 08

    Large developers with their own Salesforce team

    Salesforce Sales Cloud

    US$25 (Starter) to US$100 (Pro Suite) a user a month

  9. 09

    Tele-calling teams on SIM calls and WhatsApp

    TeleCRM

    ₹799 a user a month billed annually (₹1,099 quarterly)

  10. 10

    A general CRM you shape yourself

    Zoho CRM

    ₹800 (Standard) to ₹2,600 (Ultimate) a user a month, billed annually

AuraStack is first because it is ours; the others follow in two groups, CRMs built for real estate and general sales CRMs, each alphabetical. Prices are before GST, read on 15 and 18 October 2026.

02/09Prices & terms

What each one costs, and what you sign up for.

The published price, the smallest team it is sold to, and whether you can try it on your own data first. Each row cites the pages it comes from.

  • AuraStackOursBuilt for real estate

    Best for
    A published price and free partner logins
    Price
    ₹799 a user a month billed annually (₹899 monthly), plus GST
    Minimum
    None published; the trial is five users
    Trial
    30 days, no card
  • BuildeskBuilt for real estate

    Best for
    CRM and ERP from one vendor
    Price
    Not published; Techjockey lists ₹12,000 a user a year
    Minimum
    Not stated
    Trial
    Not stated
  • LeadratBuilt for real estate

    Best for
    Selling in India and Dubai
    Price
    ₹2,299 (10 users) to ₹1,499 (100 users) a user a month, billed annually
    Minimum
    Rates start at 10 users
    Trial
    Not stated; zero-refund policy
  • Sell.DoBuilt for real estate

    Best for
    Big launches, with broker and buyer apps
    Price
    Not published; Techjockey lists from ₹1,799 a user a month
    Minimum
    Five active users
    Trial
    Not stated
  • HubSpot Sales HubGeneral sales CRM

    Best for
    Marketing-led teams already on HubSpot
    Price
    Starter ₹584.50 as an offer (₹1,670 list); Professional ₹7,497 a seat a month, annual
    Minimum
    One seat in each paid edition
    Trial
    14 days; free tools for two users
  • KylasGeneral sales CRM

    Best for
    A big team on one flat fee
    Price
    ₹12,999 a month flat, unlimited users
    Minimum
    None: unlimited users
    Trial
    7 days, no card; a free plan
  • LeadSquaredGeneral sales CRM

    Best for
    Large calling and field-sales teams
    Price
    ₹2,500 a user a month (Sales Pro), billed annually
    Minimum
    Not stated
    Trial
    Not stated
  • Salesforce Sales CloudGeneral sales CRM

    Best for
    Large developers with their own Salesforce team
    Price
    US$25 (Starter) to US$100 (Pro Suite) a user a month
    Minimum
    None stated
    Trial
    30 days, no card; free for two users
  • TeleCRMGeneral sales CRM

    Best for
    Tele-calling teams on SIM calls and WhatsApp
    Price
    ₹799 a user a month billed annually (₹1,099 quarterly)
    Minimum
    Not stated
    Trial
    Not stated
  • Zoho CRMGeneral sales CRM

    Best for
    A general CRM you shape yourself
    Price
    ₹800 (Standard) to ₹2,600 (Ultimate) a user a month, billed annually
    Minimum
    None stated; free for three users
    Trial
    A free edition for three users

03/09For a builder

The four things that split these CRMs apart.

Whether partners log in free, how calls are handled, whether portal leads come in on their own, and whether units and collections live inside the CRM.

  • AuraStackOursBuilt for real estate

    Partners
    Unlimited and free; other buyers masked
    Calls
    Android call-log sync; no recording
    Portals
    Lead sources only, not integrated
    Units
    Built in: units, holds, payment plans, demand letters
  • BuildeskBuilt for real estate

    Partners
    Channel Partner app
    Calls
    SIM auto-dialer, with recordings
    Portals
    Integrated
    Units
    Built in, with an ERP
  • LeadratBuilt for real estate

    Partners
    Channel partner portal
    Calls
    Android call recording; iPhone outgoing only
    Portals
    Integrated, India and UAE
    Units
    Built in: unit statuses, demand notes, receipts
  • Sell.DoBuilt for real estate

    Partners
    Partner portal and Broker App
    Calls
    30+ telephony providers; Android SIM recording
    Portals
    Integrated, more than ten portals
    Units
    Built in, with expiring holds and collections
  • HubSpot Sales HubGeneral sales CRM

    Partners
    No partner portal in its catalogue
    Calls
    Built-in minutes; India-to-India calls not supported
    Portals
    No 99acres or MagicBricks app found
    Units
    Not stated
  • KylasGeneral sales CRM

    Partners
    Marketplace partner app
    Calls
    15 telephony providers; Android recording sync
    Portals
    Marketplace app
    Units
    Not stated
  • LeadSquaredGeneral sales CRM

    Partners
    Broker portal, as an add-on
    Calls
    Cloud telephony with recording
    Portals
    Integrated
    Units
    Project inventory view; collections not stated
  • Salesforce Sales CloudGeneral sales CRM

    Partners
    Partner Cloud add-on, from US$10 a login a month
    Calls
    Sales Dialer add-on; telephony partners
    Portals
    No 99acres or MagicBricks app found
    Units
    Not stated
  • TeleCRMGeneral sales CRM

    Partners
    Not stated
    Calls
    SIM calling with automatic recording
    Portals
    Integrated
    Units
    Not stated
  • Zoho CRMGeneral sales CRM

    Partners
    Portals from Professional (₹1,400)
    Calls
    Built-in calling; PhoneBridge
    Portals
    Third-party apps, about US$5 a month
    Units
    Custom modules; invoices from Professional

“Not stated” means we did not find it on the company’s own site, not that the product lacks it. AuraStack’s row includes what it does not do: it does not integrate portals, record calls, offer a buyer portal or keep accounts.

04/09Each CRM

Each one in a paragraph, and what to check first.

Built for real estate: units and bookings inside the CRM

  • Best for: A published price and free partner logins

    AuraStack(we make it)

    Units, holds, cost sheets, payment plans, demand letters and channel partner payouts in one CRM, priced per user with partner logins free, and 30 days on your own project before you pay.[1]

    Bhagwati Group uses it (named with their permission).

    Check first: It does not integrate property portals, record calls, offer a buyer portal or keep accounts today.

    Price: ₹799 a user a month billed annually (₹899 monthly), plus GST

  • Best for: CRM and ERP from one vendor

    Buildesk

    Sales, accounts, TDS and GST, procurement, a reception app and a customer app, from Turbhe, Navi Mumbai.[13][14][15][16][17]

    Check first: No rate card on its site, and ERP go-lives take 6 to 12 weeks, per Buildesk.

    Price: Not published; Techjockey lists ₹12,000 a user a year

  • Best for: Selling in India and Dubai

    Leadrat

    One plan with every feature, Bayut, Property Finder and Dubizzle beside the Indian portals, geofenced visits and Android call recording.[8][9][10][11][12]

    Check first: No trial on its pricing page, rates start at 10 users, and its refund policy is zero refund.

    Price: ₹2,299 (10 users) to ₹1,499 (100 users) a user a month, billed annually

  • Best for: Big launches, with broker and buyer apps

    Sell.Do

    Launch-day tools for EOIs, tokens and queues, a Broker App, a buyer portal, integrated portals and 30+ telephony providers, from NSE-listed Aurum PropTech.[2][3][4][5][6][7]

    Check first: No public rate card: the price depends on modules and active users, five at least.

    Price: Not published; Techjockey lists from ₹1,799 a user a month

General sales CRMs that real estate teams use

  • Best for: Marketing-led teams already on HubSpot

    HubSpot Sales Hub

    Self-serve pricing in rupees, free tools for two users, and built-in calling minutes, with marketing software from the same company.[33][34][35]

    Check first: Professional carries a ₹1,25,000 onboarding fee, India-to-India calls are not supported, and no Indian portal app was found.

    Price: Starter ₹584.50 as an offer (₹1,670 list); Professional ₹7,497 a seat a month, annual

  • Best for: A big team on one flat fee

    Kylas

    Unlimited users for one monthly fee, 15 telephony providers, and marketplace apps for portal leads and channel partners.[26][27][28][29]

    Check first: A general sales CRM: unit inventory and collections are not stated. Up to 16 users, a per-user CRM at ₹799 costs less.

    Price: ₹12,999 a month flat, unlimited users

  • Best for: Large calling and field-sales teams

    LeadSquared

    Cloud telephony with recording, lead distribution, field-sales apps and 162 integrations, used across many industries.[18][19][20][21][22]

    Check first: Unit holds, cost sheets and collections are not stated, and the broker portal is an add-on.

    Price: ₹2,500 a user a month (Sales Pro), billed annually

  • Best for: Large developers with their own Salesforce team

    Salesforce Sales Cloud

    Deep customisation, a Partner Cloud for channel partners and a real estate solution, priced in US dollars.[36][37][38][39]

    Check first: Prices are in US dollars, and partners, the dialer and messaging are add-ons.

    Price: US$25 (Starter) to US$100 (Pro Suite) a user a month

  • Best for: Tele-calling teams on SIM calls and WhatsApp

    TeleCRM

    Android SIM calling with automatic recording, WhatsApp automation and portal leads built in, at the same ₹799 a user as AuraStack.[23][24][25]

    Check first: Inventory, cost sheets, collections and a channel partner portal are not stated on its site.

    Price: ₹799 a user a month billed annually (₹1,099 quarterly)

  • Best for: A general CRM you shape yourself

    Zoho CRM

    Four editions from ₹800, custom modules, partner and customer portals from Professional, and Zoho Books from the same company.[30][31][32]

    Check first: Real estate has to be built: units, holds and payment plans are not built in, and portal leads need third-party apps.

    Price: ₹800 (Standard) to ₹2,600 (Ultimate) a user a month, billed annually

05/09What a team pays

A year for 10, 50 and 100 users, at each published rate.

Before GST and add-ons, cheapest first for a 50-person team. Where a company publishes no price, the third-party listing is used and marked.

  • Kylas

    50 users: ₹1.56 lakh

    10 users
    ₹1.56 lakh
    100 users
    ₹1.56 lakh
    Rate
    Flat fee, unlimited users
  • AuraStack

    50 users: ₹4.79 lakh

    10 users
    ₹95,880
    100 users
    ₹9.59 lakh
    Rate
    Published, billed annually
  • TeleCRM

    50 users: ₹4.79 lakh

    10 users
    ₹95,880
    100 users
    ₹9.59 lakh
    Rate
    Published, billed annually
  • Buildesk

    50 users: ₹6 lakh

    10 users
    ₹1.2 lakh
    100 users
    ₹12 lakh
    Rate
    Third-party listing
  • Zoho CRM

    50 users: ₹8.4 lakh

    10 users
    ₹1.68 lakh
    100 users
    ₹16.8 lakh
    Rate
    Professional, annual
  • Leadrat

    50 users: ₹10.2 lakh

    10 users
    ₹2.76 lakh
    100 users
    ₹18 lakh
    Rate
    Published tier for the team size
  • Sell.Do

    50 users: ₹10.8 lakh

    10 users
    ₹2.16 lakh
    100 users
    ₹21.6 lakh
    Rate
    Third-party listing, “from”
  • LeadSquared

    50 users: ₹15 lakh

    10 users
    ₹3 lakh
    100 users
    ₹30 lakh
    Rate
    Sales Pro, annual
  • HubSpot Sales Hub

    50 users: ₹45 lakh

    10 users
    ₹9 lakh
    100 users
    ₹90 lakh
    Rate
    Professional, annual; plus ₹1,25,000 onboarding once
  • Salesforce Sales Cloud

    50 users: US$60,000

    10 users
    US$12,000
    100 users
    US$1,20,000
    Rate
    Pro Suite, US dollars

Kylas charges one flat fee whatever the team size. HubSpot’s Professional edition also carries a one-time ₹1,25,000 onboarding fee, and Salesforce is priced in US dollars. A lower seat price can still cost more if partner logins, portal apps or WhatsApp messages are charged on top: check each one’s row above.

06/09Ask in a demo

Ten questions to ask before you buy any of them.

Including AuraStack. These are where real estate sales usually break, and where a demo on someone else’s data hides it.

  1. 01

    Do channel partners count as paid users?

    Ask for the price of 50 partner logins. On some CRMs the partner portal is an add-on, or every login is a seat.

  2. 02

    Does a unit hold release itself?

    Ask to see a unit held for a buyer, and what happens when the hold runs out. A hold nobody clears blocks stock.

  3. 03

    Does the cost sheet price a real flat?

    Floor rise, PLC, parking, GST and stamp duty for one specific unit, not a general quotation template.

  4. 04

    Where do demand letters come from?

    A construction-linked payment plan should raise demand letters and show what is overdue, without a separate sheet.

  5. 05

    Can a partner see other partners’ buyers?

    Log in as a partner during the demo. You should see only that partner’s referrals, with other buyers masked.

  6. 06

    How is brokerage worked out, and when?

    Slab, flat or percent; on booking, agreement or collection; with GST and TDS. Ask what happens to last quarter when a slab changes.

  7. 07

    How do portal leads arrive?

    A direct integration, an email parser or a paid third-party app? Ask how fast a 99acres lead reaches a salesperson’s phone.

  8. 08

    Are calls recorded, and on which phones?

    Android and iPhone behave differently. Ask how recording works on your team’s own handsets, and where recordings are kept.

  9. 09

    Is there a trial on your data, and a refund?

    A demo shows their data; a trial shows yours. Read the refund policy before paying: some are zero refund.

  10. 10

    Can you leave with everything?

    Ask for the export format and any exit fee before you sign, not when you want to leave.

Start 30-day trial

Ask us all ten on your own project: 30 days, one project, five users, no card.

07/09How we compared

How this list was made, and where every fact comes from.

  1. 01

    Seven things, the same for all

    Price, minimum users, free trial, channel partner logins, calling, portal leads, and units with collections: what a builder pays for, or loses buyers over.

  2. 02

    From each company’s own site

    Read on 15 and 18 October 2026. Where a company publishes no price, we quote a named third-party listing and say so. Every source is numbered below.

  3. 03

    “Not stated” is not “does not have”

    It means we did not find it on the company’s site. The product may still do it, so ask.

  4. 04

    How “best for” is decided

    From the tables: the job a product does that the others here do not, or do for less.

  5. 05

    What we did not do

    No paid placements and no affiliate links, and we did not log in to other companies’ products to test them.

  6. 06

    Who wrote it

    The AuraStack team in Navi Mumbai. We make AuraStack, so it is listed first and its gaps are in its own row. Corrections go to info@aurastack.in.

Sources

  1. [1]Pricing — AuraStack, read 18 October 2026
  2. [2]Pricing — Sell.Do, read 15 October 2026
  3. [3]Sell.Do pricing and plans — Techjockey (third-party listing), read 15 October 2026
  4. [4]Projects, towers and units — Sell.Do, read 15 October 2026
  5. [5]Channel partners — Sell.Do, read 15 October 2026
  6. [6]Telephony integrations — Sell.Do, read 15 October 2026
  7. [7]Property portal integrations — Sell.Do, read 15 October 2026
  8. [8]Pricing — Leadrat, read 15 October 2026
  9. [9]Builder CRM — Leadrat, read 15 October 2026
  10. [10]Call recording — Leadrat, read 15 October 2026
  11. [11]Lead management — Leadrat, read 15 October 2026
  12. [12]Refund and cancellation policy — Leadrat, read 15 October 2026
  13. [13]Homepage — Buildesk, read 15 October 2026
  14. [14]Buildesk pricing and plans — Techjockey (third-party listing), read 15 October 2026
  15. [15]Channel partner application — Buildesk, read 15 October 2026
  16. [16]SIM-based auto-dialer — Buildesk, read 15 October 2026
  17. [17]ERP — Buildesk, read 15 October 2026
  18. [18]Sales CRM pricing — LeadSquared, read 15 October 2026
  19. [19]Real estate CRM — LeadSquared, read 15 October 2026
  20. [20]Portals — LeadSquared, read 15 October 2026
  21. [21]Call centre sales CRM — LeadSquared, read 15 October 2026
  22. [22]99acres integration — LeadSquared, read 15 October 2026
  23. [23]Pricing — TeleCRM, read 18 October 2026
  24. [24]Integrations — TeleCRM, read 18 October 2026
  25. [25]Call tracking and recording — TeleCRM, read 18 October 2026
  26. [26]Pricing — Kylas, read 18 October 2026
  27. [27]Channel partner management app — Kylas, read 18 October 2026
  28. [28]Kylas Caller integration — Kylas Help Center, read 18 October 2026
  29. [29]Property portal integration — Kylas Help Center, read 18 October 2026
  30. [30]Zoho CRM pricing and editions — Zoho, read 18 October 2026
  31. [31]Feature-wise comparison of Zoho CRM editions — Zoho, read 18 October 2026
  32. [32]India Property Listing for Zoho CRM — Zoho Marketplace, read 18 October 2026
  33. [33]Sales software pricing — HubSpot, read 18 October 2026
  34. [34]Product and services catalog — HubSpot, read 18 October 2026
  35. [35]Calling: supported countries — HubSpot Knowledge Base, read 18 October 2026
  36. [36]Sales Cloud pricing (India) — Salesforce, read 18 October 2026
  37. [37]Free CRM — Salesforce, read 18 October 2026
  38. [38]Partner Cloud pricing — Salesforce, read 18 October 2026
  39. [39]Sales add-ons and pricing — Salesforce, read 18 October 2026

Corrections

Prices change. If a fact here is out of date, tell us and we will check it on the company’s own site and correct the page.

Every comparison in full, one product against AuraStack, with every row cited: real estate CRM comparisons.

08/09By city

Selling in the Mumbai region or Pune? Start from your own market.

Free MahaRERA data, PIN code by PIN code: how many registered projects each area has, read from the register and dated.

  • Navi Mumbai

    4,052registered projects

    Every registered project in the 13 PIN codes from Airoli to Uran, zone by zone.

    Open
  • Mumbai

    7,592registered projects

    Every PIN code from Colaba to Dahisar and Mulund, counted on the register.

    Open
  • Thane

    6,404registered projects

    Thane city, Mira-Bhayandar, Kalyan-Dombivli and the rest of the district, PIN by PIN.

    Open
  • Pune

    12,840registered projects

    Pune city, Pimpri-Chinchwad and the district’s talukas, every PIN code counted.

    Open

09/09Straight answers

Questions builders ask when they choose a CRM.

What is the best real estate CRM in India in 2026?

It depends on how you sell; each one’s best fit is below.

No one CRM is best for every builder. For a published price, free channel partner logins and units-to-collections in one system with a 30-day trial: AuraStack (we make it), at ₹799 a user a month. For big launches with broker and buyer apps: Sell.Do. For selling in India and Dubai: Leadrat. For CRM and ERP from one vendor: Buildesk. For large calling floors: LeadSquared, or TeleCRM with SIM call recording. For a big team on one flat fee: Kylas. For a general CRM you shape yourself: Zoho CRM, or HubSpot and Salesforce on larger budgets.

Which real estate CRM is the cheapest in India?

Per user, AuraStack and TeleCRM at ₹799; flat, Kylas.

Among published prices read on 15 and 18 October 2026, AuraStack and TeleCRM cost ₹799 a user a month on annual billing and Zoho CRM Standard ₹800; HubSpot’s Sales Hub Starter showed ₹584.50 as a limited-time offer (₹1,670 list). Kylas charges a flat ₹12,999 a month for unlimited users, which costs less than ₹799 a user from 17 users. Check what each charges for partner logins, portal leads and messages before comparing.

Which real estate CRMs have a free trial?

AuraStack (30 days), Salesforce (30), HubSpot (14) and Kylas (7).

AuraStack gives 30 days on the full product with no card, Salesforce 30 days, HubSpot 14 days and Kylas seven days on Elevate; Zoho CRM has a free edition for three users. Sell.Do, Leadrat, Buildesk, LeadSquared and TeleCRM did not state a free trial on the pages we read, and Leadrat’s refund policy is zero refund.

Which real estate CRMs integrate with 99acres, MagicBricks and Housing.com?

Sell.Do, Leadrat, Buildesk, LeadSquared and TeleCRM, directly.

Sell.Do, Leadrat, Buildesk, LeadSquared and TeleCRM list direct integrations; Kylas offers one as a marketplace app, and Zoho CRM through third-party Marketplace apps at about US$5 a month. We found no such app for HubSpot or Salesforce. AuraStack does not integrate portals directly; it tracks them as lead sources.

Do channel partners need paid logins on a real estate CRM?

On AuraStack, no. Elsewhere, it varies.

AuraStack gives unlimited partner logins free, and they never count as users. LeadSquared sells its broker portal as an add-on, Salesforce’s Partner Cloud starts at US$10 a login a month, and Zoho includes 1,000 portal invites from its Professional edition. Sell.Do, Leadrat, Buildesk and Kylas offer partner portals or apps without a published price.

Which real estate CRMs record calls?

Most of them; AuraStack does not.

Sell.Do, LeadSquared, Buildesk, TeleCRM and Kylas list call recording through telephony providers or Android SIM calls, and Leadrat records on Android with outgoing calls only on iPhone. HubSpot’s built-in calling does not support calls within India, per its help article. AuraStack syncs call logs from company Android phones to the lead and does not record calls.

What should a builder ask before buying a real estate CRM?

Ten questions, from partner logins to exit fees.

Whether channel partners count as paid users; whether a unit hold releases itself; whether the cost sheet prices a real flat; where demand letters come from; whether a partner can see other partners’ buyers; how brokerage is worked out; how portal leads arrive; how calls are recorded on your phones; whether there is a trial on your data and a refund; and whether you can leave with all your data.

Is this list biased towards AuraStack?

We make AuraStack, so judge it by the facts.

We make AuraStack, and it is listed first. So that the list is still useful, every other product gets the job it is best for, every price points to the company’s own page with the day we read it, and AuraStack’s own gaps are in its row. If anything is out of date, write to info@aurastack.in and we will check and correct it.

Which CRM suits builders in Mumbai, Navi Mumbai, Thane or Pune?

Any here; a few are based in the region.

Every CRM here sells across India. Buildesk and AuraStack are based in Navi Mumbai and TeleCRM gives a Navi Mumbai address; Sell.Do and Kylas are in Pune. AuraStack also publishes free MahaRERA data for Navi Mumbai, Mumbai, Thane and Pune, PIN code by PIN code.

Not on the list? Ask us the awkward version — we would rather lose a deal on the call than on the third invoice.

AuraStack

Start your 30-day trial

Tell us who to call. A real person calls you within one business day and sets up your own tenant, with your project in it.

  • 30 days free, no card
  • Partner logins free
Sales team size (optional)
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