Real estate CRM integrations and lead sources: Every lead source, with an honest status.
Most integration pages list logos. This one says how each source reaches the CRM: built in, through the public lead-capture API, or not yet. Whatever the source, every lead lands in one list with its source, and a buyer who enquires twice stays one lead.
We use these details only to set up your trial and call you about it.
Three statuses, checked in the product
- Built inA native path in the CRM, set up in Settings.
- Lead-capture APIThrough the public lead-capture API, directly or with a connector.
- Not yetNo code for it yet, and we say so.
01/04Every source
Where each lead comes from, and how it gets in.
Meta lead ads (Facebook and Instagram)
Built inConnect your Facebook Page in Settings → Marketing APIs. Each lead arrives by Meta’s webhook, with a once-a-minute check behind it, tagged with its campaign and form.
Google Ads lead forms
Built inPaste the CRM’s webhook URL and your key into the lead form in Google Ads; Google’s test pings are ignored.
Your website and landing pages
Built inAny form can post to the lead-capture API, from the browser or your server, with UTM tags and the project.
Walk-ins at the front desk
Built inThe receptionist looks up the number: a new buyer is a new lead with a walk-in visit, a known one a revisit.
Channel partners
Built inA partner’s buyer is a lead with the partner as its source, entered at the front desk, by your team or, with the Partner App, by the partner.
99acres, MagicBricks, Housing.com
Lead-capture APINo built-in connector. A connector or your portal’s lead push posts each lead to the API, with the portal as its source.
Zapier, Make and Pabbly
Lead-capture APIAn HTTP or webhook step posting to the API; send it as a form, which survives quotes and line breaks in a buyer’s answer.
LinkedIn lead gen forms
Lead-capture APINo built-in connector: through Zapier, Make or Pabbly to the API.
WhatsApp
Built inOutbound: one tap from every lead opens the buyer’s chat. A WhatsApp message does not create a lead by itself.
IVR, call tracking and call recording
Not yetNo telephony code: calls go out from your team’s own phones with one tap, and each outcome is logged on the lead.
SMS or email straight into the CRM
Not yetNot as a lead source. A connector can still read a lead email and post it to the API.
02/04Every lead
Whatever the source, the same four rules.
One buyer, one lead
A number already in the CRM (the last ten digits are compared) never makes a second lead: the enquiry is added to the existing one and its owner is told the buyer came back.
Source and campaign kept
Every lead keeps its source and UTM tags, and is matched to its campaign by the campaign’s id, Meta’s campaign id or its UTM name.
Routed as it lands
Leads from Meta and from your website can round-robin across their own pool of people, set once, and every new lead is assigned the moment it arrives.
Test leads dropped
Meta’s Lead Ads Testing Tool and Google’s test pings are acknowledged and thrown away, so nobody is handed a dummy lead.
03/04The API
Anything that can send a request can send a lead.
Portals, connectors and your own forms all use one public endpoint: a key, a name and a phone number, and the rules above do the rest.
04/04Straight answers
Questions about lead sources.
Is AuraStack integrated with 99acres, MagicBricks and Housing.com?
Through the lead-capture API.
There is no built-in portal connector. Portal leads come in through AuraStack’s public lead-capture API: a connector such as Zapier, Make or Pabbly, or the portal’s own lead push, posts each lead to it with the portal as the source.
How do Facebook and Instagram leads get in?
Connect your Page in Settings.
Connect your Facebook Page under Settings → Marketing APIs in the CRM. From then on Meta sends each new lead to the CRM, which also checks every minute in case one was missed, and files it once with its campaign and form.
What happens when the same buyer enquires twice?
It stays one lead.
The number is compared on its last ten digits. A repeat never makes a second lead: the enquiry is added to the existing lead with its source, and the person who owns the buyer is told they came back.
Does AuraStack record calls or sync call logs?
No.
No. Calls go out from your team’s own phones with one tap from the lead, the outcome is logged on the lead, and a call nobody answered books a retry for the next morning. There is no call recording, IVR or automatic call-log sync.
Not on the list? Ask us the awkward version — we would rather lose a deal on the call than on the third invoice.